After graduating from the Stockholm School of Economics, Axel started his career in London within Investment Banking at Barclays Capital in 2011. His most recent role, before founding Pet Media Group in 2018, was Vice President at the private equity firm EMH (www.emh.com). Axel is the proud owner of Luna, a whippet born in 2018.
Pet Media Group is the leading operator of online marketplaces for pets and their related goods and services.
Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assisting their human caregivers in the process. Our ambition is to continue to provide trust, safety and convenience to both pets and their caregivers.
Our mission is to partner with and acquire the leading pet and horse marketplaces across Europe, and add value to consumers, businesses and animals alike through technology, marketing, operations and capital.
Backed by world class investors such as Verdane Capital, Back in Black, Otiva Capital and 183 Invest our journey has only begun to grow our portfolio of leading brands within the pet vertical.
