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What we do

Finding your dream pet is not an easy process. In fact, it can be incredibly difficult with lots of things to bear in mind as a prospective owner.

Our ambition is to provide trust, safety and convenience for both pets and their pet parents. Through our trusted local brands, we help thousands of animals every day find their loving forever home and guide their human caregivers through the process.

Join us on our mission to digitalise an entire industry in order to help animals and people alike.

Our values

Our PAW values form the ground we stand on. Together, they make up the essence of who we are and what we stand for.

  • Pets first

    Animal welfare is our top priority and is at the forefront of everything we do. Our users trust us to provide a safe environment in which to find their dream pet and entrust us with the rehoming process. We take that responsibility seriously and never compromise on animal welfare.

  • Anything is possible

    We have an entrepreneurial spirit and dare to think big. We drive positive change for our business, team and users, and we are agile and quick to adapt when circumstances change.

  • Winning as a team

    We believe in the good in people and treat our employees, users and pets as family. Equality is essential; everyone is welcome and every voice counts.

About Pet Media Group


Pet Media Group is the leading operator of online marketplaces for pets and their related goods and services.

Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assisting their human caregivers in the process. Our ambition is to continue to provide trust, safety and convenience to both pets and their caregivers.

Our mission is to partner with and acquire the leading pet and horse marketplaces across Europe, and add value to consumers, businesses and animals alike through technology, marketing, operations and capital.

Backed by world class investors such as Verdane Capital, Back in Black, Otiva Capital and 183 Invest our journey has only begun to grow our portfolio of leading brands within the pet vertical.

Founded in 2018
Co-workers 49