Breeder Success Specialist - Annunci Animali
Join Italy’s leading pet marketplace connecting the country’s best breeders with loving pet owners.
Join Italy’s leading pet marketplace connecting the country’s best breeders with loving pet owners.
As a Breeder Success Specialist, you’ll be at the heart of AnnunciAnimali’s mission to help responsible breeders thrive. You’ll build trusted relationships with breeders, support them in using our platform effectively, and ensure they have an excellent experience from listing their first ad to rehoming their puppies and kittens.
This is a hands-on, relationship-driven role within a fast-growing international group. You’ll collaborate closely with our marketing, product, and operations teams to improve breeder engagement, strengthen loyalty, and drive marketplace growth across Italy.
About us:
Pet Media Group (PMG) is a fast-growing, profitable scale-up redefining an entire category of marketplaces to help pet lovers find their dream pet in a way that is both safe and transparent. With over 1 million pets rehomed every year across our marketplaces in the UK, USA, Spain, Italy, the Netherlands and Sweden, we are rapidly expanding.
We have grown rapidly since our inception in 2019 and today have over 8 million people using our platforms each month. As a business, we been profitable from our first year, meaning we don’t rely on outside investors for our survival - creating a stable environment without dramatic changes, layoffs, etc
Our international team is based in 13 different countries, and we ensure that we meet in person a few times per year to collaborate, learn, and have fun!
What You’ll Do
👩💼 Breeder Relationships & Support
Build and maintain strong relationships with professional breeders on AnnunciAnimali.
Provide tailored guidance on how to list, promote, and manage ads effectively.
Proactively reach out via phone and email to ensure breeders’ satisfaction and success.
📈 Growth & Retention
Identify opportunities to improve breeder engagement and retention.
Collaborate with marketing to design and run outreach or education campaigns.
Use data and feedback to improve processes and communication.
💬 Community Engagement
Help strengthen the breeder community through trust-building and transparent communication.
Contribute to initiatives that elevate responsible breeding standards and platform reputation.
🤝 Team Collaboration
Work closely with PMG’s broader Breeder Success and Operations teams across Europe.
Share insights from Italian breeders to improve tools, campaigns, and features across Pet Media Group marketplaces.
What We’re Looking For
Experience in customer success, sales, or community management (marketplace or startup a plus).
Excellent communication skills—comfortable with direct phone outreach and empathetic problem-solving.
Data-driven mindset with ability to track and optimize engagement performance.
Fluent in Italian and comfortable working in English (Pet Media Group is an international group).
Hands-on attitude—someone who enjoys taking ownership, learning fast, and helping others succeed.
Bonus Points
Familiarity with CRM tools like Customer.io, HubSpot, or similar.
Passion for animals or the pet industry.
Experience working in a fast-paced or high-growth digital environment.
- Team
- Operations & Strategy
- Role
- Business Development
- Remote status
- Fully Remote

Stockholm
Perks and benefits
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Work that matters 🐾
Opportunity to directly impact strategy to help more than 10 million people each month to find the animal of their dreams.
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Flexible working hours 🕐
At PMG we are confident in each others’ ability to be masters of their own time while producing a great output.
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Headquarter in center of Stockholm 🏢
Work in the center of Stockholm, close to great restaurants, parks and shops.
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Opportunity to grow 🚀
Be part of an ambitious, high-performing team with people from diverse backgrounds.
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Solid backing 💰
Strong backing by some of Europe’s leading investors (e.g. Verdane and Otiva) who are early investors in leading companies such as Klarna, NA-KD, Apotea and Desenio.
As seen in the press
About Pet Media Group
Pet Media Group is the leading operator of online marketplaces for pets and their related goods and services.
Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assisting their human caregivers in the process. Our ambition is to continue to provide trust, safety and convenience to both pets and their caregivers.
Our mission is to partner with and acquire the leading pet and horse marketplaces across Europe, and add value to consumers, businesses and animals alike through technology, marketing, operations and capital.
Backed by world class investors such as Verdane Capital, Back in Black, Otiva Capital and 183 Invest our journey has only begun to grow our portfolio of leading brands within the pet vertical.