The Role

Pet Media Group (PMG) is looking for a Marketing automation lead to join our rapidly growing team of 60 people. In this role, you will be responsible for managing our marketing automation efforts and CRM system across our 6 brands. The ideal candidate is experienced in marketing automation and management of CRM systems, an organised project manager, and has a passion for pets in general.

As a Marketing automation lead for Pet Media Group, you will create campaigns and roll out tools that will deliver real impact for our business by reaching an audience over 7 million monthly users. You will be an integral player in setting the marketing automation agenda and CRM direction for our brands.

This role will have huge room to develop and grow into areas that the candidate is interested in developing further! Excellent knowledge about campaigns delivers the most impact, and a passion for analytics, CRM, and understanding our audience is needed to succeed in the role. This position will report to Romina Mariano, Head of Brand & Marketing.

We are a tech startup digital-first company and are open to fully remote applicants, hybrid solutions, or fully office-based applicants.

About Pet Media Group

Pet Media Group (PMG) is a Stockholm-based startup that acquires, launches, and develops market-leading pet marketplaces globally, with over 1 million animals rehomed every year throughout Scandinavia (hästnet.se), the UK (pets4homes.co.uk), Italy (annuncianimali.it), and the Netherlands (puppyplaats.nl).

The way pets find new loving homes has virtually remained the same for ages, and we are on a mission to make that process more trusted, safe, and convenient through innovative technology. We’re a young and ambitious team who have built unicorns in the past (e.g. Avito), and we are backed by some of Europe’s leading investors (e.g. Verdane and Otiva) who are early investors in leading companies such as Klarna, NA-KD, Apotea, Desenio, and CAIA.

What you’ll be doing

• Finding new growth opportunities for our audience

  • Mapping our current user journeys to find white spots and automation opportunities.

  • Work with our tech team or third-party tools to implement these solutions.

• Management & maintenance of our CRM system

  • Continuously track performance to uncover potential bugs across our six brands and workspaces.

  • Ensure fixes are implemented across workspaces.

• Optimising current campaigns for growth and conversion

  • A/B test and optimise campaigns that have improvement potential.

  • Update and optimise where needed.

  • Implement best practice efficient solutions and tools across our workspaces.

• Analytics and Reporting

  • Track key KPIs and set goals for our marketing automation efforts.

  • Continuously follow up and optimise based on performance.

  • Create reports that can be shared with the broader team

What you’ll need to succeed

• At least four years of experience from working with marketing automation or CRM management.

• Previous experience from a tech start-up / scale-up is a plus.

• Extremely organised and a great project manager, and experience working in project management tools such as Jira.

• Analytical mindset and experience in using data to drive decision-making.

• Experience working with CRM and email marketing systems.

• Previous experience working with Customer.io (or equivalent tool) is a real plus.

• Experience in working closely with cross-functional teams such as tech teams and product marketing.

• Passionate about developing a best-in-class customer experience – and seeks to understand the user and their different needs and pain points.

• Experience in converting and engaging the user at every step of the funnel, from acquisition, retention, and reactivation, and always with excellent commercial and creative judgment.

• A passion for pets.

Benefits & Perks

• Comprehensive health benefits (we work out with a personal trainer once per week - teams who sweat together grow together!)
• Learning & sharing environment – we’re a team of open, competent people from different strong backgrounds
• A dog-friendly and modern office in centre of Stockholm – close to great restaurants and parks
• Exciting company events & team activities – with weekly after-works
• Flexible working hours – At PMG we are confident in each other’s ability to be masters of their own time while producing a great output
• Competitive salary

Join us today!

If this sounds like your kind of challenge for you, send us your application today! If you have any questions, please reach out to romina@petmediagroup.com.

We look forward to receiving your application!